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Zetmel Safraz Razik

Adsfly.lk

A classified ads marketplace platform for the Sri Lankan market, co-founded and built from the ground up.

Two-sided marketplace Sri Lanka

A classified ads marketplace for the Sri Lankan market, built with Laravel and MySQL. The platform included category-based browsing, user accounts, promoted listings, and a messaging system.

Architecture

Built on Laravel with a MySQL backend. The frontend used server-rendered templates with progressive JavaScript enhancement.

Challenges

The classic two-sided marketplace problem: without listings, buyers wouldn’t visit; without buyers, sellers wouldn’t list. We addressed this by manually seeding initial listings and running targeted social media campaigns.

Lessons

Building a marketplace taught me that product is only a fraction of the equation. Operations — customer support, fraud detection, payment reconciliation — consumed far more effort than the software itself.

Let's talk

Have a project in mind?

Whether it's a new build or something that needs a fresh perspective — I'd love to hear about it.